AMMREN together with the National Malaria Control Programme (NMCP) in Ghana and the Dakar-based Speak Up Africa organisation came together to run a series of media advocacy project on the Zero Malaria Starts with Me campaign in 2020.
The project led to the setting up of a Media Coalition to support the ZMSWM campaign to primarily boost the quality and quantity of media reporting on malaria and to empower journalists across Ghana to take a more active role in communications and advocacy initiatives related to malaria.
Under the project, three different activities took place. A webinar for journalists was held on 20th August, followed by an Editors’ Forum on 24th September and the launch of the Media Coalition on 25th September.
The launch of the coalition is helping in the provision of a structure for committed and talented journalists from across the country and representing all forms of media to receive information in order to produce accurate and quality media output and stay up to date with the Zero Malaria Starts with Me (ZMSWM) campaign and other malaria events in Ghana.