In October 2024, a transformative workshop organized by the African Media and Malaria Research Network in collaboration with the Ghana Health Service brought together media professionals, healthcare practitioners, and community health advocates to explore the critical role of the media in driving Ghana’s Universal Health Coverage (UHC) agenda.
The Power of Media in Shaping Healthcare Discourse
The media plays a vital role in shaping public discourse around health issues. By providing accurate, unbiased, and timely information, the media can help shift public perceptions and encourage greater societal support for UHC. However, to effectively advocate for UHC, journalists need to have a deep understanding of Ghana’s primary healthcare system, the Community-based Health Planning and Services (CHPS) model, and the Community Scorecard (CSC) methodology.
Key Takeaways from the Workshop
The workshop provided participants with a comprehensive understanding of:
- Ghana’s Primary Healthcare System and CHPS Model: The workshop explored the CHPS model, which has been instrumental in expanding access to healthcare in underserved regions.
- Community Scorecard (CSC) Methodology: Participants learned how to use CSC data to hold policymakers accountable and ensure that communities’ health needs are prioritized.
- Ethical Reporting and Field Reporting Techniques: The workshop emphasized the importance of clear, accurate, and ethical reporting, especially when addressing issues like healthcare access, gender disparities, and the challenges faced by vulnerable populations.
The workshop empowered journalists to take a more active role in shaping healthcare discourse, ensuring that communities’ voices are heard and that policymakers remain accountable for delivering quality services. By leveraging the power of the media, Ghana can accelerate progress towards achieving Universal Health Coverage.
What’s Next?
As Ghana continues to push forward with its UHC agenda, the media must remain a critical partner in shaping healthcare discourse. We must continue to empower journalists with the knowledge, skills, and tools necessary to effectively advocate for UHC.
Share Your Thoughts!
What role do you think the media plays in advancing UHC in Ghana? Share your thoughts in the comments section below!